UX Researcher and Designer
Mary-Grace Nassralla
I listen carefully, ask the right questions, and turn what people say into design decisions that actually make sense.
Education
Master of Information, UX Design
University of Toronto
Sep 2024 to present
BA (Honours), English and History
University of Toronto
Sep 2019 to Jun 2023
Post-Baccalaureate, Architecture
Carleton Studio
May 2023
Core Skills
Research
User interviews, affinity mapping, usability testing, insight synthesis, journey mapping, personas, survey design
Design
Wireframing, prototyping, user flows, information architecture, accessibility (WCAG), Figma, FigJam, Miro
Communication
Stakeholder facilitation, research presentations, content strategy, cross-functional collaboration
Tools
Dovetail, Canva, Trello, Google Workspace, Mailchimp, Figma
Experience
UX Designer and Digital Marketer
Sep to Dec 2025
Compl-Eat Brands Inc.
Applied audience-centred thinking to e-commerce website content, keeping navigation clear and messaging aligned with user needs
Coordinated cross-channel campaigns across website, email, and social media
Created reusable branded materials and documentation to support team collaboration
Events and Social Media Coordinator
Mar 2019 to present
Canadian Coptic Centre (RISE Conferences)
Coordinated communications and logistics for 300+ attendee events, from promotion to on-site execution
Grew Instagram by 1.5K followers in one season. 393K reach across 47 posts in 30 days
Produced short-form Reels and promotional assets using Canva and Filmora
Built reusable planning tools, checklists, and workflows to improve team coordination
Digital Communications Lead
Sep 2025 to present
AIWG, Accessibility Interest Working Group, UofT
Designed accessible digital content with WCAG principles, clear hierarchy, captions, and alt text
Managed content planning and produced Reels for accessibility awareness campaigns
Content Coordinator
Jan to Apr 2022
REST Centres
Drafted newsletters and social media content to support community outreach
Collaborated with internal teams and community partners to align messaging with program priorities
Projects
Nonprofit Client Capstone, Jan 2026 to present
Graphix Project, Interactive Map Platform
Led 16 user interviews across 10 countries, synthesised findings via affinity mapping, served as primary partner liaison. Partner confirmed prototype going for funding.
UX Research and Design, Sep to Nov 2024
Budget Bites, Student Food Finder App
Led a 4-person team through 8 user interviews, persona creation, wireframing, and two rounds of usability testing. Iterated based on testing feedback.
Service Design, Jan to Apr 2026
Links2Wellbeing, Social Prescribing Workflow
Improved social-prescribing workflows for link workers partnered with OACAO. Contextual inquiry, service blueprinting, and a full implementation plan delivered to client.
Let's connect
Open to UX research and design opportunities in Toronto and beyond