Budget Bites
Helping students find affordable meals that are convenient enough to grab in between classes.
Project Overview
Type of Project: A Master's level course where we were tasked to design a digital solution for students surrounding 'healthy food'. My team members:
Timeline: 12~ Weeks (2024)
Phase 1
Secondary Research
Before settling on a problem space we conducted some background research on what students are having difficulty with when it comes to food.
Phase 2
User Interviews
We conducted 8 user interviews, pulled insights and findings and revised our problem statement.
Phase 3
Solution Ideation
After establishing the issues we wanted to solve, we began thinking and prioritizing the features we wanted to include in our final app and imagining how it might function.
Phase 4
User Testing
After creating wireframes, we tested them on our peers and iterated on our design.
Phase 5
Visual Identity
Together we decided on the mood and feel of the app, its colours, shapes and specific UI choices.
Hungry students don't ace tests.
What students have to say.
Our team conducted interviews to not only see what they say but uncover what they really mean. Through our conversations we were able to pinpoint a lot of themes of which we were able to extract insights from,
What the heart wants is different from what the lips say!
Often when researching uncovering one piece of information can shift the whole problem space. This was one such moment when we asked participants to rank their priorities when it came to food. They kept saying it was health but questions about their habits exposed that they had to constantly put health last.
More than that, we were able to pinpoint exactly where in their user journey was the most disappointing part of acquiring a meal. When presented with the options at odds with their time constraints and budget they would often settle for something they weren't satisfied with.
Priorities, priorities…
With our priorities in check we narrowed down the design to a few key features:
Priorities, priorities…
Prototype Growing Pains
It was time to put our ideas in action through usability testing with our peers, here is what we were able to uncover.
